If there is any inconsistency or ambiguity between the English version and any other language version, the English version shall prevail.

By using the Services, you agree to the terms of this Privacy Policy. You shouldn’t use the Services if you don’t agree with this Privacy Policy or any other agreement that governs your use of the Services.

If you are under the age of 18, you may not download or use MeMe. We do not knowingly collect, maintain, or sell information from minors under 18. We do not knowingly collect, maintain, or sell personal information from children under the age of 13.

1. What This Privacy Policy Covers

This Privacy Policy describes how our mobile applications, websites, and products collect, store, use, and share your personal information. It also describes how you can control and protect your privacy on our Service.

This Privacy Policy does not apply to the practices of companies that we do not own or control, such as companies that advertise on our Service or with whom we partner for certain services. For example, companies that advertise on our Service may tag your device or computer with cookies. We do not control these third-party cookies and their privacy policies may differ from ours.

2. What Data We Collect

We collect certain data from you directly, like the information you enter yourself, data about your usage, and data from third-party platforms you connect with us. We also collect some data automatically, like information about your device and what parts of our Services you interact with or spend time using.

2.1. Data You Provide to Us

We may collect different data from or about you depending on how you use the Services. When you create an account and use the Services, including through a third-party platform, we collect any data you provide directly, including

a. Account Data: In order to use certain features (registering for an account), you need to create a user account. When you create or update your account, we collect and store the data you provide, like your email address, phone number, username, gender, and date of birth, and assign you a unique identifying number (“Account Data”). We process your email address and once the email is confirmed we send transactional emails depending on specific actions. These emails are to notify you of said actions and are separate from email marketing and promotional emails. If you want to opt-out of these emails you can do so easily from your account settings.

If you give us your consent for email marketing, then we may use your email to notify you about promotions and discounts happening within the app.

b. Profile Data: You can also choose to provide profile information like a photo, bio (status and info), name, location, interests, story, video streams, or other data. Your Profile Data will be publicly viewable by others. To add certain content, like pictures or videos, you may allow us to access your camera or photo album. Some of the information you choose to provide us may be considered “special” or “sensitive” in certain jurisdictions. By choosing to provide this information, you consent to our processing of that information.

c. Usage Data: When you use our Services and features, we collect certain data including; messages, content published, video streams, chats, audio files, likes, visits, hashtags, photos, videos, gifts, in-app purchase history, other user-generated content, crash and diagnostics data and other user data as part of the operation of the Services and moderation.

d. Shared Content Data: Parts of the Services let you interact with other users or share content publicly, including live streams, messages posted under live streams, gifts you receive, stories you post, and the data you provided in your profile. Such shared content may be publicly viewable by others depending on where it is posted.

e. Accounts on Other Services Data: We may obtain certain information through your social media or other online accounts if they are connected to your account in our Services. If you log in to our Services via Google or another third-party platform, we ask for your permission to access certain information about that other account. For example, depending on the platform or service we may collect your name, login email address, gender, and birthday.

Those platforms and services make information available to us through their APIs. The information we receive depends on what information you (via your privacy settings) or the platform or service decide to give us.

If you access or use our Services through a third-party platform or service, or click on any third-party links, the collection, use, and sharing of your data will also be subject to the privacy policies and other agreements of that third party.

f. Paid Services Data: All our paid services are through iOS or Android platforms. We only receive a receipt of your transaction provided by these platforms. For security reasons, we do not collect or store sensitive cardholder data, such as full credit card numbers or card authentication data.

g. Communications and Support Data: If you contact us for support or to report a problem or concern (regardless of whether you have created an account), we collect and store your contact information, messages, and other data about you like your name, email address, location, operating system, IP address, and any other data you provide or that we collect through automated means (which we cover below). We use this data to respond to you and research your question or concern, in accordance with this Privacy Policy.

h. Sensitive Data: Please be careful about posting sensitive details about yourself on your Profile such as your sexual orientation, religious denomination and health details. While you may voluntarily provide this information to us when you create your Profile there is no requirement to do so. Please remember that photographs or any video clips that you post on our Services may reveal these kinds of sensitive personal data. Where you do upload and choose to tell us sensitive data about yourself, you are explicitly consenting to our processing of your information and making this public to other users.

2.2. Data From Others

In addition to the information you provide us directly, we receive information about you from others or by automated means, including;

a. System Data: Technical data about your computer or device, like your IP address, device type, operating system, and version, unique device identifiers, device language, device-specific and apps settings and characteristics, app crashes, advertising IDs (such as Google’s AAID and Apple’s IDFA), browser type, version and language, operating system, time zones, identifiers associated with cookies or other technologies that may uniquely identify your device or browser, and other systems data, and platform types (“System Data”).

b. Usage Data: We collect information about your activity on our Services, for instance how you use them (e.g., date and time you logged in, features you’ve been using, search preferences, clicks, and pages that have been shown to you, referring web page address, advertising that you click on) and how you interact with other users (e.g., users, you connect and interact with, time and date of your exchanges, number of messages you send and receive, number of content you post).

c. Other Data with your consent: If you give us permission, depending on the service and device you’re using. With your consent, we may collect your photos and videos (for instance, if you want to publish a photo, video, or streaming on the Services). To upload photos or record live streams or stories we will ask for necessary permissions to enable access.

d. Approximate Geographic Data: An approximate geographic location, including information like country, city, and geographic coordinates, calculated based on your IP address.

e. Other Partners: We may receive info about you from our partners, for instance where our ads are published on a partner’s websites and platforms (in which case they may pass along details on a campaign’s success).

3. How We Get Data About You

We use tools like cookies, web beacons, analytics services, and advertising providers to gather the data listed below. Some of these tools offer you the ability to opt-out of data collection.

3.1 Analytics

We use third-party SDKs to analyze data to give better service to our users. The information we give and receive are non-user-specific. We use these tools to analyze your use of the Services, including information like third-party websites you arrive from, how often you visit, events within the Service, usage and performance data, and more. We use this data to improve the Services, better understand how the Services perform on different devices and provide information that may be of interest to you. All the information we send is anonymized and cannot be tracked back to specific users. In other words, it is not possible to draw conclusions about a specific person. All the third-party SDKs we use are GDPR compliant.

a. 3rd Party Usage Analytics Tools: Facebook for ad tracking and analytics, Firebase for analytics; Appsflyer for ad tracking and analytics.